Same great taste, Just a new look! - Introducing Justine's Cookies new packaging

At Justine's, we've always been passionate about creating smart snacking options that taste great & make you feel great. Now, we're excited to announce that our products are looking as delicious as they taste! We're thrilled to officially unveil our brand-new packaging, currently rolling out across our online store and retail shelves throughout New Zealand and Australia.

Why The Change?

We’ve grown a lot since our first soft-baked protein cookie hit shelves. Over the years, we’ve expanded our range to include keto crunch cookies, high-protein brownies, and mini snack packs, all while staying true to our mission: creating smart smacking solutions for everyday indulgence

It was time our packaging evolved to reflect the modern, vibrant, and inclusive brand we’ve become. Our new look brings clarity, personality, and a cleaner, more confident shelf presence without compromising what matters most.

What's New?

1.  Bold, Contemporary Design Language
   Our updated visual identity captures our essence: bold, playful, and dedicated to feel-good nutrition. With improved readability and streamlined design elements, our packaging now stands out on shelves and looks appealing whether in your pantry, gym bag, or office drawer.
   
   
2. Distinct Range Identities
   We began with our signature protein cookies, then added our popular Afghan Crunch cookies a few years back. As our Keto Crunch range grew and gained loyal fans, we realised our packaging needed clearer distinction. Now, each product family has its own unique look and colour scheme, making them super easy to spot on the shelf.
   
   
3. Simplified Nutritional Information
   We've streamlined our packaging to highlight what matters most to you. Based on our customer surveys, we know you care about specific nutritional details, so we've made these key macros instantly visible. Now, critical benefits like ultra-low carbs, no added sugar, high protein content, gluten-free formulation, and our New Zealand made status are front and center. 
   
   
4. A Small Shift That Says a Lot
   We've removed the phrase "guilt-free" from our packaging. At Justine's, we believe that smart snacking should be about empowerment, not shame. Enjoying a cookie that supports your health goals should be a positive experience that nourishes both body and spirit.
   
   
5. The Justine’s Heart, Front and Centre
   We’ve added our signature heart symbol to the packaging,  a visual reminder that our cookies are baked with care, love, and purpose.
   
   
6. "Just” Moments
   You’ll also notice new “Just” statements on-pack (playing on the "Just" from "Justine's"), simple reminders of when and why to enjoy your cookie. Whether it’s just after the gym, just because you deserve it, or just to curb that sweet craving, our cookies are made for real-life moments.
   
   
7. Enhanced Freshness
   Our Protein Cookies now use the same high-quality packaging material as our Keto Crunch Cookies, specifically designed to lock in that soft-baked freshness for longer. 

The Heart of Justine's Remains

While our look has evolved, the essence of what makes Justine's special remains unchanged:

✓ The same high-protein, low-carb recipes you love & trust
✓ Still free from added sugars and artificial ingredients
✓ Continues to be gluten-free, keto-friendly, and diabetic-appropriate
✓ Proudly crafted in New Zealand with local ingredients when possible
✓ Developed for health-conscious individuals who refuse to sacrifice taste

Where to Find Our New Packaging

Our refreshed packaging is available now through our online store and will be soon available on the shelf at your favourite Justine's stockists throughout New Zealand. 

Shop Justine's New Look Now →