Justine's Erythritol is the perfect Keto-friendly baking ingredient & is a natural sweetener, that looks and tastes very much like sugar. Use for any sugar free baking & any other sugar substitute usages to help you  with your no added sugar goals.  

 Some facts about erythritol  which is an alternative  and excellent sweetener.

• It contains almost no calories.
• It has 70% of the sweetness of sugar.
• It doesn't raise blood sugar or insulin levels.
• Human studies show very few side effects, mainly minor digestive issues in some people.
• Studies in which animals are fed massive amounts for long periods of time show no adverse effects.